Galanter & Jones
Fractional Marketing Manager | 2024–Present
Galanter & Jones designs luxury heated outdoor furniture—a high-consideration, high-AOV product that requires strategic, multi-touch marketing. As Marketing Manager, I lead all digital marketing efforts including social media, email, ad creative, and new product launches.
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My Role
Social Media Management: Develop and execute content strategy across platforms, with focus on Instagram as a lead nurturing hub for high-intent prospects.
Email Marketing: Campaign strategy and execution for product launches, promotions, and ongoing customer engagement.
Paid Media Creative: Concept and produce ad creative for Meta campaigns, repurposing top-performing organic content to drive qualified traffic.
Copywriting: All customer-facing content—website copy, product descriptions, emails, social captions, and ad copy.
Product Launch Strategy: End-to-end campaign planning for new products and limited edition collections, from pre-launch teasers through post-launch promotion.
Impact
Supported 20% YoY revenue growth and 66% growth in website traffic
Launched 3 new colors and a new product in 2025
Named a Wirecutter pick in 2024 and 2025
Campaign Showcases
Black Friday 2025: Multi-Channel Cohesion
Snapshots from our 2025 Black Friday campaign, which I led from content framework to execution. Collaborating with our CEO, Brand Strategist, and Graphic Designer, I developed a campaign that prioritized consistent messaging and cohesive visual identity across all touch points while optimizing content for each channel's unique environment and audience behavior.
Results: 20% YoY revenue growth, 225% sessions growth, 60% conversion rate increase—all with minimal spend increase.
Samples from our Black Friday email flight. The secondary message for all emails was driving people to visit our showroom, which has an extremely high conversion rate.
Organic Instagram content in support of Black Friday. I developed a mix of video and static content, prioritizing organic-first visuals and formats. Top performing video content was recut for the ad set.
Two of the top performing ads from our Black Friday campaign. The top video is a UGC cut I developed and below is a product-focused ad.
Summer 2025: Limited Edition Color Launch
In July of 2025, I supported the launch of G&J’s first formal capsule color collection. For a limited time, we introduced three vibrant hues for the Helios line—Lapis Blue, Sun Gold Yellow, and Moss Green. This marked the brand's first formal capsule collection with dedicated marketing support—and served as a strategic experiment in using "newness" to drive brand discovery.
Series of Instagram posts teasing, revealing, and launching the limited edition collection. We offered early access to limited inventory in exchange for email sign ups—cultivating a pool of warm prospects, growing our email list, and juicing algorithm with content engagement.
Top performing organic social content was repurposed into ads for the collection.
Organic Social as Nurture Strategy
For a high-consideration luxury product, Instagram functions as our lead nurturing hub—not an immediate conversion channel. I create engaging content that keeps warm prospects engaged through their extended decision-making process, while systematically testing video content to identify top performers for paid amplification.
After testing multiple hooks, this hot seat reactions reel is our most-viewed reel ever!
Getting people to try our furniture is our #1 conversion tactic.
We were named a Wirecutter pick for the second year in a row.
Huge sale with incredible turnout, largely promoted through social.
Cold weather value props reel.
A little halloween humor for you.
A valentine from our hot seats.
Father’s Day gift guide inspired by real dads.
