Bucky Dog
Fractional Marketing Manager | 2024–Present
Bucky Dog is a boutique dog walking and boarding service in Marin, CA. When founder Paige transitioned from side hustle to full-time business in 2025, she had a logo and website, but needed strategic marketing support to professionalize the brand, build community trust, and establish a consistent online presence.
As Bucky Dog's one-person marketing department, I handle strategy, execution, and everything in between!
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My Role
Brand & Content Strategy: Developed community-oriented positioning and content pillars that balance storytelling with service promotion.
Social Media Management: Established consistent presence across Instagram, TikTok, LinkedIn, and Nextdoor with platform-specific content designed to build local engagement.
Copywriting: All business communications—website copy, client emails, print collateral, and messaging.
Website Management: New looks launching 2026!
Impact
Average 18K monthly impressions on Instagram
400% growth in Instagram followers 6 months
Supported 44% year-over-year growth in gross profit
Work Highlights
Brand Evolution: Before vs. After
When I joined, Bucky Dog's fledgling social presence was sporadic and not something Paige had time to focus on. I brought platform best practices, cohesive visual aesthetic, and strategic video content to elevate the brand while maintaining authenticity.
Video Testing as a Strategic Tool
Through video testing, we unlocked key insights about what brand messages resonate: behind-the-scenes moments, Paige's personal story, and real client dogs. This data informed our community-focused content strategy.
Authentic Storytelling as Differentiation
Competitive research revealed a gap: local dog walkers either appeared amateur (inconsistent branding, sporadic social presence) or overly clinical (stock imagery, no personality). In an industry built on trust, neither approach works.
Our strategy: Keep Paige and real client dogs at the center of everything—no stock photos, never AI-generated images. I (somewhat shamelessly) lean into Paige's identity as a local mom and exclusively showcase actual clients in our content, building trust through transparency and community connection.
