UGC-Style Video Content
Content Creator // Creative Strategist
Hayneedle, 2023
In 2023, I creating a series of UGC-style video content for Hayneedle’s organic and paid Instagram and TikTok platforms that promoted the brand’s small space outdoor collection.
This project was a one-lady show with me writing, directing, and producing all video concepts from scratch.
My ads were top revenue generators driving a 4:1 ROAS and decreasing expenses by 80%. They were also highly engaging with a 2+% engagement rate (versus brand’s average of 0.4%) and click rates that were 380% better than average.
Before & After Porch Transformation
The meat and potatoes, this ad was the key deliverable I produced for Hayneedle. It ran on TikTok and Instagram to promote the small patio shop in the summer of 2023.
Educational Content
I produced additional educational videos that were posted to Hayneedle’s organic TikTok and Instagram. These were educational videos helping customers decorate a small outdoor space and showcasing products curated from the Hayneedle small space shop.
Product Spotlight Content
An additional ad spot, we tested this video as a spark ad and showcased only one core product. The product became one of our top 10-most visited pages for the following weeks after this ad ran. But, most importantly, I was mistaken for both Anna Wintour and Taylor Swift in the comments.
